RNID - the UK’s largest charity representing 9 million deaf and hard of hearing people - is concerned that MP3 player and personal stereo users could be risking long term damage to their hearing by turning up the volume to levels that could cause permanent hearing loss.

This poses a particular problem for younger age groups. Research conducted by RNID found that 39% of 18 to 24 year olds normally listen to their personal stereo for an hour a day or more (whereas only 18% of 25 to 30 year olds do).
 
The research also shows that as many as 42% of people who listen to their personal stereo regularly (an hour a day on average) already believe that they listen to music too loudly on their personal stereo. Only 14% already try not to turn up the volume on their personal stereo to drown out the background noise.

Brian Lamb, Director of Communications at RNID said: "RNID is concerned that many people are turning up the volume on their personal stereos to levels that could create hearing loss in the long term. This is particularly the case when attempting to drown out unpleasant noise from traffic and on the tube.

"There is a danger that long-term use at high volume will permanently damage people's hearing. RNID's Don't Lose the Music campaign is urging people to be aware of the risks so they can continue to enjoy music for longer. Protective filters for in ear headphones are available from many high street stores and regular breaks should be taken from listening to personal stereos."

Young people today are facing enormous exposure to noise in their social lives which prompted RNID to launch the Don't Lose the Music campaign in 2003 which highlights the risks to hearing from over-exposure to loud music in clubs, at concerts and from using personal stereos - some of the most popular leisure pursuits amongst 18-30 year olds.

The Don't Lose the Music campaign aims to encourage young people to adopt a 'safe listening' approach by getting them to: